Make In India: Needs approval of Indians first !

Make in India is a new initiative started by the country's Prime Minister, Narendra Modi, in September of this year. It is the hope of the Indian government that this program will bring in a new boom to the economy, lower the unemployment rate, and make India more attractive for its own investors. It is also the intention of the government to use this initiative to make the infrastructure of the country more secure and reliable. The Make in India movement is targeting the sectors that are most expected to see substantial growth, like Pharmaceutical and Biotechnology, as well as the Construction and Entertainment sectors.

The Indian government is targeting as many sectors of the economy as it can, much like when China began its push for domestic growth. The Indian government is taking some of the same steps, such as offering different tax incentives. To any company looking at relocation to save costs, India offers a strong workforce in need of training. However, any company looking to relocate to India will have to overcome some of the same problems that overseas companies had in China. India will also have a problem internally…creating brands that appeal to Indians.

Facing the Same Problems as China.

Because the Indian workforce has been under trained and under educated for so long, the population, including the officials in the Indian government, has no faith in Indian made goods and services. This is why the most successful Indian Brands market themselves as being foreign, This dishonest marketing only bolsters the illusion that there is no successful Indian Brands that investors can point to and use as an example of Indian innovation. This perception is a problem that will be very hard for entrepreneurs to break.

One of the ways to break the negative perception is a massive marketing campaign. This is a very costly move that can backfire, costing any company that tries any further opportunity to create a successful Indian brand. Another way to break this problem is through a long-term commitment to a brand, using specific and targeted demographics of the country's consumers. Since this is a long-term, focused campaign, the costs can be minimized and stretched out.

Another big problem that Indian manufactures have to overcome is government officials not allowing for these manufactures to compete and bid on government projects. Recently, Indian companies were not given the option to bid on some projects, showing that the Indian officials either have a bias for foreign corporations or that they are unaware that they are helping to perpetuate the myth that Indian made goods and services are not at the quality of their foreign competitors. This is something that can be easily fixed by only allowing projects to be completed by Indian companies for the Indian Government or of National Importance and regulating the private sector in such a way that any large projects with a certain estimated budget entertain bids from Indian contractors. 

We do not advocate any favoritism for locals here, competition drives innovation and excellence hence must be promoted, but a fair chance given to compete to a Made in India Products in an Indian Project will have long term benefits to the campaign, economy and country. this indeed will create conducive and encouraging environment for entrepreneurship and budding Indian manufacturers.We can pursue world to use Made in India only when we show them benefit of using ourselves.

The infrastructure of India is not very investor friendly. There are numerous dead spots in the nation’s cellular coverage and the power grid is not in the best of shape. The roads are in serious need of repair, and this, among other things, is holding the country back. India has to show a commitment on the national level by bringing the nation’s infrastructure up to the level that one would expect from a developed country. 

This is a big upfront investment from the government that will require many years of taxes to pay for the program. These taxes will have to come from somewhere other than the investors that the government is trying to court into outsourcing to India. So, how do you raise the taxes on a population with a high unemployment and a workforce that is in need of education and training? Very carefully, as the last thing the government wants is to upset the population while trying to please foreign investors.

Indian Government and Large Corporate's Involvement.

One way to do this is concentrate more on trying to get Indian investors to make their money work at home instead of going overseas. The Indian government has to spend as much time and energy fostering an internal growth by Indians as they do with international economic relations. The Indian government is quick to point out examples of nationalism, but yet try to avoid their responsibility to show off their nationalism on a scale that the average Indian consumer can see. 

This is a unique problem that, once handled, can cause a national wave of pride. And once a workforce takes pride in the product or service that they provide, they will want to use that product for themselves. This will lead to a psychological rise in the worker’s perceived value of the product, causing this confidence to spread to other consumers in a way that will make the most effective viral marketer’s jealous. When people take pride in their work, they have a tendency to shun foreign made products. 

One example of this is in the U.S. City of Detroit, the home of the American automotive sector. The pride that the workers have in their product makes it incredibly hard for a foreign car manufacturer to sell their cars to the consumers in Detroit.

There are many ways that the government of India can really improve the economy with the Make in India initiative. But until the government is willing to broadly endorse Indian brands, the initiative may fail before it ever really takes off. India can enter into all the trade agreements with other countries it wants, but it needs to have National Brands for an Indian economy to stand strong against other brands from foreign manufactures. One such brand that is showing promise at Security Automation space is Solus. This effective and modular security system company is primed for explosive growth in India. Solus, like other Indian companies, were deprived to bid on couple of public projects. due to only “Imported Approved Makes“ remind you choosing imported products can not Guarantee Project Success, Refer the HPCL Pan India Access Control Project is being considered to be re-tendered after struggle of 3 years having chosen only imported makes for the project. 

Hope Once the Make in India initiative really ramps up, it would be nice to see the Indian government level the playing field for all the players of the emerging Indian economy. To learn about Make in India pride projects and to have assistance for your projects contact us at http://www.solus.co.in/contact or Click here